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Job Description

Principle accountabilities

Provide strategic direction

• Act as a leader to develop and roll out sales, Marketing and business development strategy of Algeria through following activities :-

• Define Strategy and related strategic projects to support business needs and future sustainability based on market dynamics with tailored approaches
• Business planning, implementation and regular reviews
• Plan and ensure availability of adequate resources (people, technology, financial, processes etc.) to deliver business objectives seamlessly
• Provide guidance in development of innovative business solutions
• Personally, intervene and resolve complex / sensitive business and individual issues
• Identify potential business risks and pro-actively build right solutions to mitigate them.

Alignment & Review

• Monitor and review impact of strategic projects, policies and programs of sales, Marketing and business development functions; identifies opportunities for improvement through continuous alignment with UMEA strategies
• Regularly reviews performance of the business and ensure adherence with defined strategies policies and procedures

Delivery Revenue & profitability

• Deliver revenue targets as signed off in MRP
• Deliver profit targets as signed off in MRP
• Launch of new brands as per the MRP

Improve Market share through existing and new business opportunities

• Identify new areas for growth and development for improving revenues and profits in Algeria
• Commercialize new business opportunities with the support of UMEA functions ahead of competition.
• Ensure consistent and continuous market share growth through key sales & marketing strategies within the existing portfolio
• Develop optimal customer segmentation processes
• Consistently improve Customer experience

Audit & Compliance

• Plan & operationalize audits of all processes implemented in the Franchise business in Algeria
• Ensure that business is meeting desired compliance levels set under Algeria policies

Build capabilities and motivated workforce

• Ensure continuous development of direct reports and build successors for key and critical roles
• Establish and regularly review individual performance and developmental expectations with all direct reports.
• Consistently improve engagement scores in Algeria
• Hire and retain desired talent through an effective development and engagement
• Foster a culture of knowledge building and sharing across the business

Major Challenges

• To continuously abreast self with fast moving industry norms, changes in laws of the country, competition in Algeria market, keeping a close tab on the overall internal and external business environment.
• Change in regulations, systems ambiguity, bureaucracy & price cuts / localization requirements.
• Ensure uniformity and alignment of regional strategies, processes, and policies, while managing the local market challenges.
• To ensure timely registration and an effective launch of new products.
• To ensure availability of products all the times.

Key Decisions Expected

• Finalization of MRP for Algeria
• Finalization of country level strategies to achieve business objectives
• Investment in people, infrastructure, and technology
• Finalization of organization structure and hiring of direct reports
• Annual objectives of direct report and their performance evaluation
• External interface with media, partners and PR agencies
• Day to day operational decisions

Skills & knowledge

Educational qualifications

Bachelor certificate in business management/pharmacy/Medicine.

MBA/ Post Graduate Diploma in Management from a renowned institution / university is an advantage

Relevant Experience

• 10+ years of total experience
• Solid sales/marketing experience as Business unit Head or Marketing Head
• experience in a medium to large size reputable organization/s
• Excellent in-depth knowledge of key business functions such as Sales, business development, marketing, Medical, etc.
• In-depth understanding of pharmaceutical industry within the country

Skills & personal characteristics

• Entrepreneurial skills which are required to grow the business in the country with high number of new product launches
• Strategic thinker, innovative, able to drive multiple simultaneous initiatives, able to work under pressure
• Excellent leadership, managerial, interpersonal and relationship building skills
• Excellent verbal and written communication skills
• Goal oriented, focused, energetic, and enthusiastic
• IT savvy and process orientation

Empowering Our People to Shine

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We create a diverse, inclusive, safe, open and collaborative working environment in which employees can contribute, perform and grow as individuals. 

Takeda is committed to providing a safe and healthy working environment and to having a workforce that is as diverse as the patients we serve and the communities where we’re based. To achieve that inclusivity, we embrace and celebrate our differences, respecting and valuing each other regardless of race, color, sex, age, national origin, religion, gender identity, sexual orientation, disability or physical appearance.  

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