Head of GTM Digital Innovation

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Job Description

Takeda is a global, values-based, R&D-driven biopharmaceutical leader committed to bringing better health and a brighter future to people worldwide. Our passion and pursuit of potentially life-changing treatments for patients are deeply rooted in over 240 years of heritage.

The Head of GTM Digital Innovation is part of Takeda’s Data, Digital & Technology (DD&T) organization, specifically within the Commercial Innovation & External Experience area. This function focuses on developing and executing next-generation digital strategies to enhance experiences for patients, customers, healthcare professionals, and donors. Additionally, it aims to build DD&T capabilities for innovative go-to-market models, driving impact across various business units.

Position Objectives:

The Head of GTM Digital Innovation is responsible for leading the development and implementation of GTM strategies, using digital innovation to reshape and enhance the commercialization process. This role is pivotal in driving future-focused GTM concepts, including horizon 3 ideation and proofs of concept for inside sales, sales representatives, and sales copilot initiatives.

• Craft and execute visionary go-to-market strategies that incorporate digital advancements to redefine sales and marketing approaches.
• Lead horizon 3 ideation, exploring and testing groundbreaking concepts that can transform Takeda’s sales methodologies.
• Develop and implement proofs of concept for innovative digital sales tools, such as sales copilot programs, to optimize the salesforce's efficiency and effectiveness.

Position Accountabilities:

• GTM digital strategy leadership: Set a clear direction for incorporating digital solutions into Takeda’s go-to-market plans, focusing on adopting innovative technologies.
• Innovation Development: Manage the creation of new digital GTM concepts, ensuring they have potential for growth and can be effectively implemented.
• Digital sales initiatives: Pilot and scale digital initiatives, like sales copilot and enhanced inside sales models, to increase market penetration and customer engagement.
• Cross-functional synergy: Work closely with marketing, sales, IT, and product teams to ensure integrated and seamless deployment of digital GTM innovations.
• GTM digital training and enablement: Ensure sales and marketing teams are well-equipped with the knowledge and tools required for the adoption of digital innovations in GTM strategies.
• Performance metrics and analytics: Define and analyze key performance indicators to measure the success and impact of GTM digital innovation initiatives.
• Market trend analysis and responsiveness: continuously monitor and respond to evolving market trends, adapting GTM strategies to maintain competitive advantage.
• Stakeholder engagement and communication: Communicate effectively with teams and external partners, making sure digital initiatives support Takeda’s overall business and meet customer expectations.
• Compliance and best practices: Ensure all digital sales activities adhere to industry standards and drive best practice.

Preferred Qualifications:

• Bachelor’s degree required.
• Strategic thinker with a broad and impactful mindset. Over 10 years of experience in the pharmaceutical industry's approach to commercialization, product sales, marketing and customer engagement.
• Demonstrated significant contributions to P&L management, with proven experience managing large, complex programs within the pharmaceutical industry.
• Exceptional leadership and communication skills. Strong ability to work independently and manage multiple priorities in a fast-paced and ambiguous environment.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

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EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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