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Job Description

About the Role:

The CRC Franchise Head (Senior Director) will be responsible for the 360 degree health of the brands in the mCRC portfolio.  This role shapes corporate policies, provides guidance to senior managers, and influences the overall business strategy. The position aims to maximize product/brand appeal, monitor product performance, and direct marketing adjustments to support Takeda's mission. They will lead the development and implementation of short and long term brand strategies and initiatives that are focused on key audiences including Health Care Professionals (HCPs), patient and payer audiences and will ensure an integrated approach to  the overall commercialization efforts. 

This individual will report to the Head of U.S. Oncology Marketing and have direct supervisory responsibility for Product Managers who are responsible for HCP marketing.  This role will lead the Integrated Brand Team and be responsible for collaborating with multiple cross functional partners, including but not limited to Sales, Regulatory, Customer Excellence, Market Research, Commercial Operations, Legal, Patient Advocacy, Medical Affairs, Payer, Value and Access, Strategic engagement leads and Patient marketing.

How you will contribute:

• Own the 360 degree health of the brands in the CRC franchise and grow Takeda’s presence

• Lead the development and presentation of the annual brand plan, including market analysis, identification of key issues and opportunities, strategies, product positioning and messaging, cross functional tactical initiatives, critical success factors and the brand’s budget.

• Lead the Integrated Brand Team and work collaboratively with sales, strategic engagement lead, market access, patient advocacy, commercial excellence, patient marketing, patient, value and access and Learning and Development to drive performance, ensure alignment on strategy and implementation of all initiatives/programs

• Implement with excellence the U.S. commercialization plan

• Develop, oversee and execute targeting and omni channel initiatives to attain strategic objectives

• Be data obsessed and leverage analytics to adapt strategy and implementation.

• Appropriately contribute to key opinion leader and advocacy development and strategic planning

• Work collaboratively with key thought leaders, academic institutions, and professional and patient advocacy groups to gain insights, validate commercial approaches drive performance and patient impact   

• Work closely with global to identify market research needs, align on market research plans and translate findings into product strategies and forecasting assumptions.  Share best practices with country colleagues.

• In collaboration with patient value access team, develop pricing strategy and payer pull through

• In collaboration with forecasting and analytics team deliver 3 year forecast.

• Evaluate brand performance against budget to ensure growth, appropriate allocation of resources and management reporting

• Work and manage all vendors/agencies successfully and effectively

• Hire, coach, develop, and retain direct reports

• Inspire, align, mentor, motivate direct reports and integrated  brand team members

• Demonstrate company values on a consistent basis.  Acts, and is accountable for others, in his/her team to act, in compliance with all laws, regulations and policies.

Minimum Requirements/Qualifications:

• BA/BS degree in business, marketing or science required. 

• Minimum of 10 years of pharmaceutical and/or healthcare experience with a minimum of 5+ years in U.S. pharmaceutical pre-launch, launch and/or in-line marketing

• Experience in a leadership role within a multi-functional commercial organization is required. Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels within a matrix and multi-cultural environment aiming towards strategic alignment for commercial success.

• Expert in innovation, recognized internally or externally as a thought leader, capable of coaching others and driving strategic ideation for novel or improved products or services.

• Track record and strong knowledge of successfully defining market issues and opportunities and developing successful marketing campaigns.

• Demonstrated strategic thinking, initiative, creativity with experience in product positioning and messaging 

• Knowledge and understanding of the drug development, regulatory review and commercialization processes for specialized products

• Experience in successfully representing the commercial perspective during the regulatory/legal review of promotional materials

• Ability to complete quantitative and qualitative analyses of complex strategic initiatives, including a demonstrated understanding of the tools and methodologies needed to develop assumptions for business case, market and competitive analysis, regulatory reviews, customer needs and primary/secondary research sources to support hypotheses

• Experience managing marketing teams including hiring, managing performance and developing skill sets of direct reports

• Experience in forming and leading teams without clear reporting authority

• An entrepreneurial mindset, enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, creativity and ability to prioritize effectively to meet personal, team and company goals

Preferred Qualifications:

• U.S. pharmaceutical sales experience in oncology or a specialty market a strong plus

• Experience in the management of people a strong plus

• Experience in oncology strongly preferred

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Boston, MA

U.S. Base Salary Range:

$205,100.00 - $322,300.00

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

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