PDT/Hemophilia Franchise Lead

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Job Description

PDT & HEMOPHILIA FRANCHISE LEAD:

• As the face of Takeda, the role will collaborate closely with all levels of stakeholders directly, including HCPs, KOLs, POs, payers, and all other levels of conventional and non-conventional stakeholders.
• Rolle should gain extensive medical knowledge in Plasma Derived Therapies and Haemophilia, as well as in depth understanding of patient journey, treatment protocols and (HCP) needs.
• Understanding of the relevant Market, healthcare system and closely monitoring of the competitive landscape.
• Coordinate with HCPs to engage on education, training, and connecting with patient organizations.
• Collaboration & support of cross-functional team to achieve Takeda’s business objectives: identification and addressing unmet need(s) and leveraging opportunities across the patient journey.
• Roll is expecting to gain comprehensive knowledge of tender management in the respective market, to be able to execute all aspects of the strategy related to the availability, marketing, and access (funding and pricing) of Takeda’s Haemophilia and PDT portfolio.
• Stakeholders mapping in the Public and Private sector, nurture relationships with Key Opinion Leaders (KOLs), Key influencers, Health Care Officials (HCO), prescribers and distributors at relevant information ensuring Takeda’s brands is on top of the mind.
• Develop and implement customer segmentation strategies for both public and private sectors to ensure effective engagement and relationship management.
• Identify shared purpose among different levels of stakeholders and leverage this to co-create innovative solutions.
• Provide insight from the market required for Strategy development.
• Implement, and manage products strategies in conjunction with Commercial, Medical, Access & Pricing. Closely monitor the impact of initiatives on the market and be able to suggest reshaping if needed.
• Collaborate with Market Access department to support funding/access solutions for PDT and Haemophilia Takeda’s portfolio.
• Monitor relevant tender requirements and Liaison to Market Access and pricing team to be able to prepare for new tender(s) timeously and to ensure ongoing inclusion of Takeda’s brands.
• Explore and provide insight about different ways of Access & Founding for Takeda’s brands.
• Work with cross-functional teams to deliver commitments and align all activities with the Ethics and Compliance (E&C) Head when working with government officials.
• Embrace and apply Takeda’s values, brought it to life through actions based on Patient Trust Reputation Business.

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:

Education & Experience

• University degree in Medicine, Pharmacy, Stomatology or equivalent.
• At least 5 years’ experience in Pharma industry with a strong scientific and patient centric approach.
• 2+ years’ experience in marketing role, experience in tender business and understanding of procurement policy.
• Experience in PDT and Haemophilia therapeutic area will be an added advantage.

Core competencies

• Disease and Innovative approaches to Access
  • Market, Customer and Competitor Insight for assigned Therapy Area
  • Marketing Planning and Marketing Execution
  • New product launch experience in specialty care
  • Understanding of the key drivers to satisfy customer needs using digital and non-digital platforms.
  • Deep knowledge of tender acumen Inc. Policy principles, funding, payor insights & affordability
  • Patient centric Approach & with a strong focus on patient support

• Strategic Thinking & Partnership Development
  • Market Analysis & Forecasting
  • Operational and execution excellence

• Ability to quickly establish and maintain strong relationships across multiple stakeholder groups across local healthcare market.

Business skills and knowledge

• Strategic and analytical thinking
• Knowledgeable on tender process and managed care.
• Translation of the patient journey, prioritizing patient needs and solutions to improve outcomes Required to prioritize and identify impactful health system strengthening initiatives, plan and execute on budgets and deprioritize in times of constraint and limitations.
• Excellent communication, presentation and influencing skills.
• Develop and nurture strong relationships with internal and external stakeholders.
• Experience and maturity to challenge the status quo.
• Strong ability and experience working in a complex matrix organization.
• Comfortable with complexity and ambiguity, finds solutions to tough problems, has broad interests, highly curious.
• Results orientated, resourceful, inspiring, and has significant presence.
• Team player.

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